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When initial reports broke that Sony did not renew the contract with Disney, allowing Marvel Studios to show Spider-Man in its films, and allowed Sony`s cash gain, while the mouse house got merchandising, fans were apoplecttic. Petitions were soon signed, tears flowed, and Sony was decried by the news media, which I found a little unfair, given that the discussions failed because Disney, one of the richest companies in the world with a growing monopoly on the entertainment industry, asked for more money. However, Rothman and De Horn`s statements suggest theories that news of the stagnant conversations was leaked to the media as part of a Disney negotiating tactic. While the two leaders are now speaking in a very diplomatic way, it is possible that they have made the same decision, that the outcry from Disney fans will serve as leverage. Marvel Studios and Sony Pictures have finally reached a new deal to keep Spider-Man in the MCU, and this is very different from their latest one. The past few weeks have been a difficult time for Spider-Man fans, with the release of Spider-Man: Far From Home, overshadowed by the apparent end of the Marvel/Sony deal. For a short time, it seemed that the wall-crawler would completely leave marvel`s cinematic universe. However, fans may have convinced both studios to come together to rectify the situation. Sony and Disney were alerted to fan discontent via social media and at the D23 conference.

Reactions from supporters reportedly forced both studios to rest and negotiate a deal that made everyone happy. Kevin Feige is also satisfied. In a statement, Feige said, “I`m thrilled that Spidey`s journey continues at MCU, and I and I at Marvel Studios are very excited to be able to continue working on this.” Large negotiating positions come with great power, maximizing the prospect of a lucrative opportunity for leverage and opportunities to use multiplatform IP and corporate synergies. After Sony publicly threatened to walk away from the negotiating table last summer, sony finally reached an agreement with Disney and its subsidiary Marvel Studios, which will allow the slinging teen`s superhero, Spider-Man, at least one more film and another appearance in a separate film at the Marvel Cinema Universe.

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